Here is the difference between a benefit and a hook. You decide which is the more powerful approach.
Imagine we are a personal trainer talking to our workout client about exercise. We want to sell our nutritional supplements.
Approach #1: “You should buy this supplement. It will extend the benefits of this workout.”
Approach #2: “How long do you want the benefits of this workout to last?”
Approach #2 uses the “question hook” approach. The difference in results will be startling. And we can use this for any benefit in our business.
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