Leadership – Robert F. Kennedy

Robert F. Kennedy

“The task of leadership, the first task of concerned people, is not to condemn or castigate or deplore; it is to search out the reason for disillusionment and alienation, the rationale of protest and dissent— perhaps, indeed, to learn from it.” — Robert F. Kennedy

If you plan to live up to your commitment to having a fantastic life, you’re going to need to stand up for yourself when conflicts occur. You can be ineffective at resolving conflicts, weather the resulting storms, and still be committed to your purpose— the commitment is the most important thing— but there are some skills you can learn that make handling conflict a whole lot easier.

What Is The Size Of The Bottle Market Worldwide?

220 Billion in 2020!

The global bottled water market size was valued at USD 217.66 billion in 2020 and is expected to expand at a compound annual growth rate (CAGR) of 11.1% from 2021 to 2028. 

Another study gives these results here.

Now how about the problems this industry creates?

In the article entitled “Top Three Reasons to Avoid Bottled Water” we discover these facts:

  1. Polution
  2. The cost
  3. The Myth: Bottle water is purer than tap water

So what can we do to make sure this industry does not grow bigger?

Maybe we should consider to never ever buy bottled water. Here is one solution.

The “Ask A Question” Hook.

The "Ask A Question" Hook.
Big Al

Here is the difference between a benefit and a hook. You decide which is the more powerful approach.

Imagine we are a personal trainer talking to our workout client about exercise. We want to sell our nutritional supplements.

Approach #1: “You should buy this supplement. It will extend the benefits of this workout.”

Approach #2: “How long do you want the benefits of this workout to last?”

Approach #2 uses the “question hook” approach. The difference in results will be startling. And we can use this for any benefit in our business.