The “Ask A Question” Hook.

The "Ask A Question" Hook.
Big Al

Here is the difference between a benefit and a hook. You decide which is the more powerful approach.

Imagine we are a personal trainer talking to our workout client about exercise. We want to sell our nutritional supplements.

Approach #1: “You should buy this supplement. It will extend the benefits of this workout.”

Approach #2: “How long do you want the benefits of this workout to last?”

Approach #2 uses the “question hook” approach. The difference in results will be startling. And we can use this for any benefit in our business.

“Science is the belief in the ignorance of the experts.” — Richard Feynman

Richard Feynman

“Science is the belief in the ignorance of the experts.” — Richard Feynman

Richard Feynman, an educator and a Nobel prize-winner in physics stated that “Science is the belief in the ignorance of experts”. He was referring to consensus science, the modern type of political science which determines policies through the weight of expert consensus. It is not empirical science. Real science subjects itself to scrutiny – in fact, it welcomes it.

In context, here’s what Freyman wrote:

“We have many studies in teaching, for example, in which people make observations and they make lists and they do statistics, but they do not thereby become established science, established knowledge. They are merely an imitative form of science…The result of this pseudoscientific imitation is to produce experts, which many of you are – experts. You teachers who are really teaching children at the bottom of the heap, maybe you can doubt the experts once in a while. Learn from science that you must doubt the experts. As a matter of fact, I can also define science another way: Science is the belief in the ignorance of experts.” 1

Here is the source of this nice article.

The Dunning-Kruger Effect, Is This What Is Happening?

Could this be the real pandemic?

Dunning-Kruger Effect

This article is quite interesting.

The Dunning-Kruger effect is a type of cognitive bias in which people believe that they are smarter and more capable than they really are. Essentially, low ability people do not possess the skills needed to recognize their own incompetence. The combination of poor self-awareness and low cognitive ability leads them to overestimate their own capabilities.1

The term lends a scientific name and explanation to a problem that many people immediately recognize—that fools are blind to their own foolishness. As Charles Darwin wrote in his book The Descent of Man, “Ignorance more frequently begets confidence than does knowledge.”

Do You Need A Bridge?

Do You Need A Bridge?

Do You Need A Bridge?

Sometimes a bridge is your mentor, who is your mentor, god?

A bridge over now and then, over here and there, over what and what? You pick and I guide you where that bridge of yours leads you to 😉