Selling is one of the most important skill for any and all business people. Some are afraid of doing it in fear of harassing people (and being seen as a peddler – what an awful feeling) because they have not yet fully understood that it is the opposite of buying. There could be no selling without a buyer.
So anyone who decided to study selling with the objective of getting good at it must learn the basics about it.
One of the basic concepts is to recognize that any claims that you say has a potential of not being true if the buyer is not sold on your true intentions or you have not gained their trust yet. But if you agree with something and say it yourself, then it must be true, no? If they say it, it could be false BUT if I say it it must be true.
If I say: “This is the best product in the world” you might think in your mind prove it, right? Now if I say “This product has been number one in customer satisfactions over the last 5 years, do you think this is a good thing for you?” Then you might think this could be a good thing, right? And if you say yes it is, then you’ve said it therefore it’s true.
You see this is because you say it to yourself then it is true and therefore you are closer to decide if the product provides a valid solution to your problem.
In sales the seller’s objective is to have the prospect agreeing on small things all along the presentation in order to build the desire and the reasons to justify the action of trying the product.
All forms of business are NOT equal. Robert Kiyosaki explains it well in his numerous YouTube videos and his book “The Business Of The 21th Century”.
When an entrepreneur has a mindset that if you want to have something done you better do it yourself, then this mindset limits your business opportunities to those requiring you to make it work. For instance a massage therapist, or a web site designer or even a doctor etc.
These model’s problem is that the business depends on you to earn money, when you do not work no money flows in. Also you only have a limited number of hours in a week so this limits also the income you can generate. In summary you get no leverage (from the work of others) and no passive income (income generated by others or rents or automatic repeats orders).
In the end you end up building a trap (job which stands for just over broke) which means you’ll never create enough wealth to enjoy your time on earth because you will always have to work for the money. You will remain stuck in the S quadrant as he explains in this video.
When Robert Kiyosaki wrote Rich Dad Poor Dad, he subtitled it: “What The Rich Teach Their Kids About Money — That The Poor And Middle Class Do Not!” Unless you grew up around the rich, you probably have never been taught even the basics you need to be rich.
If you do not know what an effective interest rate is as opposed to a nominal interest rate, then you need to get educated ASAP! Otherwise you will never be able to stop working and have you bills paid out by your investments’ return since you’ll have none!
You need to get educated about finance. For that, if you know how to count you have 25%, if you are aware that you are ignorant and want to fix that status you have another 25%. You get the next 50% when you find out how to generate passive income and keep your assets (avoid taxes or reduce them 90%).
The smartest thing you can do is to build a business. Do you want to work hard for the rest of your life or you you want to work for freedom? If you work for money you work for security BUT you will never get security as your grow older. What makes you rich is not money BUT business skills.
Network marketing will allow you the time at a very low cost of entry to acquire the business skills and mindset you need to get to your freedom, it’s all up to you and the action you invest in getting trained. Hence the saying: earn while you learn.
Investing in yourself is the best investment you will ever make. You do not need a certificate that proves that you learned something especially if your are not going to use the knowledge gained. Learning something you will never use is a waste of time and you will never get that time back, beside your will forget the knowledge.