What Is The Size Of The Bottled Water Market Worldwide?

220 Billion in 2020!

The global bottled water market size was valued at USD 217.66 billion in 2020 and is expected to expand at a compound annual growth rate (CAGR) of 11.1% from 2021 to 2028. 

Another study gives these results here.

Now how about the problems this industry creates?

In the article entitled “Top Three Reasons to Avoid Bottled Water” we discover these facts:

  1. Polution
  2. The cost
  3. The Myth: Bottle water is purer than tap water

So what can we do to make sure this industry does not grow bigger?

Maybe we should consider to never ever buy bottled water. Here is one solution.

The “Ask A Question” Hook.

The "Ask A Question" Hook.
Big Al

Here is the difference between a benefit and a hook. You decide which is the more powerful approach.

Imagine we are a personal trainer talking to our workout client about exercise. We want to sell our nutritional supplements.

Approach #1: “You should buy this supplement. It will extend the benefits of this workout.”

Approach #2: “How long do you want the benefits of this workout to last?”

Approach #2 uses the “question hook” approach. The difference in results will be startling. And we can use this for any benefit in our business.

“Science is the belief in the ignorance of the experts.” — Richard Feynman

Richard Feynman

“Science is the belief in the ignorance of the experts.” — Richard Feynman

Richard Feynman, an educator and a Nobel prize-winner in physics stated that “Science is the belief in the ignorance of experts”. He was referring to consensus science, the modern type of political science which determines policies through the weight of expert consensus. It is not empirical science. Real science subjects itself to scrutiny – in fact, it welcomes it.

In context, here’s what Freyman wrote:

“We have many studies in teaching, for example, in which people make observations and they make lists and they do statistics, but they do not thereby become established science, established knowledge. They are merely an imitative form of science…The result of this pseudoscientific imitation is to produce experts, which many of you are – experts. You teachers who are really teaching children at the bottom of the heap, maybe you can doubt the experts once in a while. Learn from science that you must doubt the experts. As a matter of fact, I can also define science another way: Science is the belief in the ignorance of experts.” 1

Here is the source of this nice article.